Corporate communications involves the message or communication delivered by a corporation to the public and entails a broad spectrum, such as management, marketing, and organizational communications. It encompasses communications that are internal, to employees and others with interests within the company, and external messages to such audiences as the public, government, and the audiences. Individuals interested in corporate communications should begin with an introduction to corporate communications, which focuses on the skills necessary for public relations and interaction with various industries in the business world. Possible topics that would be covered in corporate communications classes could include principles of communications and behavior, media production techniques, advertising principles and practice, business research basics , and management theory. Other corporate communication courses give emphasis to web develobment, strategic media planning, event planning and mangagement, as well as skills in etiquette. Courses integrate what has been proven effective in the past with an understanding of the impact of the web on future success. Corporate communications involves helping an individual to develop the poise and polish necessary to thrive in the business world, effectively delivering important messages whether it is to represent the company and its products, close a deal in a merger, or maximizing the efficiency of a staff through excellent communication skills. Corporate commucations notes will often include such texts as "Corporate Communication" by Paul Argenti, "Corporate Communications: Theory and Practice" by Joep P. Cornelissen, "Strategies and Tools for Corporate Blogging" by John Cass, and "Essentials of Corporate Communication: Implementing Practices for Effective Reputation Management" by Charles J. Fombrun. Other corporate communications texts are "The Secret Language of Leadership:Inspire Action Through Narrative" by Stephen Denning and "The Extra Mile: How to Engage Your People to Win" by David MacLeod and Chris Brady. The titles reiterate the principles involved with creating the proper image, strong leadership of a staff, and positive interactions with other industries as well as the general public. "People skills" are the basis for communications. In a time when the nation, as well as the world, faces financial uncertainty, corporate communications is a prime choice for a career path. If a business is to thrive in the current atmosphere, it will need excellent leadership, strong relations with its staffing, a positive appearance for the public, advertising to draws in business and customers, and effective communications with other industries that are a part of daily interactions in any corporation. Corporate communications is key in making sure a company puts its best foot forward, stepping into a difficult future and leading the way toward growth and economic stability. By providing individuals with a strong foundation in communications and public relations, the company will also have the building blocks necessary for success.